One of the defenses of the macho ethic is that it encourages men to be tough to protect their families. Even if that were true, you can’t protect if you’re not there.
A study last month revealed a truth many of us have long suspected: men with “macho” attitudes are more reluctant to seek health care—and as a result experience shorter life expectancy and greater medical problems—than men who hold less traditional views. According to the Rutgers University researchers, men who believed in rigid gender roles (like the idea that women should be homemakers while men work) were 46 percent less likely than their more progressive peers to seek out vital life-saving preventative health care.
via Macho Men Die Early: The Destructive Rules of Traditional Masculinity | Gender | AlterNet.
The Free 
Macho morons die young! Good news at last!
By ‘natural selection’ they should be less every generation.
Assuming we haven’t finished trashing the planet.
Of course we need to maintain the ethos..how about stickers like..
‘A REAL man avoids sissy Doctors’ or ‘A man with MUSCLES needs no Medicine’.. LOLOL
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