A Classic Case of Greenwashing

Silence of the Pandas

Wilfred Huisman (2011)

Film Review

Greenwashing (def) – a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s products, aims or policies are environmentally friendly.

Silence of the Pandas is about the World Wildlife Fund (WWF) – the world’s largest conservation organization – and their open collaboration with Monsanto, palm oil manufacturers and other multinational corporations that are systematically destroying wildlife habit.

WWF solicits millions in donations every year based on the image it projects of protecting endangered animals, such as the panda and the tiger. In reality, the WWF, under the leadership of the British royal family and other members of the British aristocracy, forms lucrative “partnerships” with corporations seeking to greenwash their image.

Through these toxic partnerships, WWF is facilitating, rather than preventing, the destruction of rainforests and wildlife habitat. It also actively…