Rainbow capitalism will never save us

from thefreeonline on 17th June 2023 by Daniel Newton at Freedom News

Image: Guy Smallman

Rainbow capitalism will not save queer people. This has been well-established over many years. Still, a recent discourse has emerged defending so-called “representation” in the marketplace against right-wing fanatics.

As we meander through one of the darkest Pride Months in recent times, through the constant barrage of right-wing (and left-wing) attacks on trans people, the rise of far-right slogans harking back to 1980’s hate campaigns, and the scapegoating of queer people and drag queens across the world, people are understandably beginning to feel nervous.

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I am too quite frankly. There is a lot to be anxious about in these current global circumstances, and it’s understandable for people to feel concerned about a loss of “overt” support from corporations..

Both liberals and leftists complain that companies are caving in to the right over their ostensible support of queers people as though they weren’t expecting this all along.

NEW YORK – JUNE 22: The Louis Vuitton store on Fifth Avenue is painted with rainbow Pride

Sure, public support can be positive, but capitalism will never be the solution.

Rainbow capitalism has not worked. It has not liberated queer people; while it might have (loosely) improved tolerance, it has not fostered acceptance. If it had, we wouldn’t be in this problem, feeling the very anxieties we feel now.

Brands follow the money – if it becomes profitable to serve the queer community, they will latch on and suck the life out until we’re shrivelled and dead, before moving on to drain the next profit-making opportunity.

Reaching for tolerance is already reaching for failure. Companies cannot give us freedom.

We cannot rely on capitalism to create space for us. We cannot rely on brands to dictate where and when we exist, nor should we give them the authority to.

We cannot spend our way to freedom. Capitalism is patronising, it is demonising – it tells you how and when it is acceptable to be.

It pretends to support our cause and fight for our history, playing over the tannoy “To all our LGBTQ+ customers and colleagues, we love you” whilst instantly ignoring us come 1st July.

It grants us tiny displays in the corners of shops that are easily missed and don’t cause too much controversy.

The problem is not in demonstrating that queer people have spending power in shops, or that shops have the power to tell us we can, but instead a more structural and ingrained system of thought at the root of capitalism that demonises not only queer people, but all ‘Others’ – Black, Roma, disabled, working-class people, to say the least.

Rather than waiting for anyone, let alone capitalism or your favourite brand, to grant us the space to be queer, we have the power to go out and queer spaces ourselves.

In small ways or huge, we remind people we exist. Play music that fucks with heteronormative patriarchy, wear skirts or suits or nothing at all, paint your nails, graffiti rainbows in shops, cut your hair, speak about queer power in public, move through spaces as collectives.

Disrupting heteronormativity in any and all its forms is embodying queerness and the power that comes with it.

As rainbow flags get torn down and hidden in shops, we show up in full force and remind the straights we exist.

In embodying our queerness, we build communities and solidarity, we educate through our bodies, and we say fuck you to anyone who can’t bear to look.

It’s not always easy, and it’s not always safe – protect yourself and those around you.

But capitalism will continue to hide us so long as it isn’t commercially viable. An end to hierarchy and imposed power structures should be every queer person’s approach.

Don’t wait for brands to tell you when to exist, and don’t wait for capitalism to save you. They won’t. Queer people save queer people.

~ Daniel Newton

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Target isn’t the only brand facing coordinated action from anti-LGBTQ+ voices. Elsewhere, Nike and Adidas have faced heat for trans-inclusive marketing. More broadly, on Pride campaigns, North Face has been a target, and this week Starbucks saw its union accuse the coffee chain of bowing to far-right anti-LGBTQ+ attacks by taking down rainbow decorations.


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from thefreeonline on 15 Jun, 2023 18:12 by HomeWorld News

The incident comes a day after Russian hackers threatened European banks

“Several” US government agencies have been targeted in an ongoing global hacking spree, CNN reported on Thursday.

While Wasington is not commenting on who is to blame, Russian-speaking groups have taken responsibility for similar intrusions in recent weeks.

The US Cybersecurity and Infrastructure Security Agency “is providing support to several federal agencies that have experienced intrusions,” an agency official told the American broadcaster. “We are working urgently to understand impacts and ensure timely remediation.”

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The attack is the latest in a slew of hacks targeting Western corporations, universities, and governments in the last two weeks.

State governments in Minnesota and Illinois have been hit, as have the BBC, British Airways, and oil giant Shell. 

A Russian-speaking group known as Cl0p has taken responsibility for most of the breaches, promising to start publishing data obtained from the affected targets if its ransom demands are not met.

According to CNN, the group exploited a vulnerability in a popular file-transfer program called MOVEit to gain access to its targets.

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